Screenshot from a video advert from asos.com on Facebook

Pureology hair strength

Claim made by: Asos.com
Location: Facebook post from Asos.com
Spotted on: 2017-10-06

Hair becomes 78% stronger after one use of Pureology hair products

Update 2017-10-17

ASOS took their figure straight from the Pureology website, and have had no sight of the evidence used to obtain the number used in their advertisement.

I have tried to contact Pureology, who have not replied.

Attached file

pureology.docx

Rating

It's nonsense

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